The Yellow Pages are a thing of the past. Today, if you want to buy something or learn more about a business, you either ask a friend or Google. And if you’ve recently started an online business and want to get noticed more by your target customers on Google, there are a few key tricks you need to follow.
Every business owner dreams of having customers who become brand evangelists. Unfortunately, attaining customer trust is not easy. Indeed, many small businesses fail as they are unaware of the ways to get to the top of Google’s result pages.
So, is it all about search engine optimization? Let’s check out how to get your website on top of the search engines.
The Best Tried & Tested Ways to Top Google
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Whether you are a new business owner or have been an entrepreneur for some time, getting on top of Google is only possible when you have an optimized website. Let’s find out what you can do.
1.Keyword Research is Vital
Search engine optimization (SEO) plays the most significant role in getting your website on top of Google. And the first step to getting your business noticed by Google is to choose the right keywords. Never skip keyword research as it is one of the most important aspects of getting your website ranked on Google. Hiring a professional digital marketing firm with proven results is the best strategy.
If you have a brick-and-mortar store as well, you should focus on geographical keywords. However, if you are an online-only business, the competition will be tougher because of how many other businesses may be using the same keywords.
2.Content Is King
Google’s long-stated objective is to provide search results related to the most relevant information. Hence, the more relevant and unique content you have, the better your chances of getting noticed by Google. And Google is getting increasingly competitive. Hence, always keep your website content up to date, avoid plagiarism, and do not forget to keep it keyword-based.
Good content adds value to your website’s ranking and increases its readability. When your target audience wants to read your website content, they are more likely to shop from you. So, keep sentences short, crisp, and to the point.
3.Utilize Social Media
Having a robust social media presence is necessary to become more searchable and visible to your target audience. Social media platforms like Facebook, Instagram, and Twitter are amazing sources of backlinks. Develop a strong social media strategy to integrate into your overall website promotion efforts.
Share information related to your products and services regularly on your social media pages. Communicate with your followers, answer their queries, and show them that your brand cares. Having a working social media strategy will always work on your behalf.
4.Make Shopping Easier
Google cares about how safe and secure your customers’ shopping experience on your website is. For example, if you have an online store, secure your online payment gateways.
Similarly, in case you also have a brick-and-mortar store, make sure to integrate cashless payment services for your customers to enjoy. For example, incorporating credit card machines like an Ingenico Move 5000 terminal could be a great way to show your customers that you care for their safety.
Cash payments are a thing of the past. In this pandemic era, safety is the key to success for businesses. Hence, you need to provide your customers with a safe shopping experience. For online payments, providing your customers with a safe transaction module will help you gain their trust.
Doing business is tough at the best of times but even more so in this pandemic scenario when a lot of small businesses have had to shut down. That’s why it’s all the more necessary to fish for ideas to stay afloat. Keeping in mind these strategies can help you to stay ahead of your competition. All the best!