I’m often asked the same question, “Why is it important to have a social media strategy?” The truth is that it’s becoming more crucial in today’s society. Most people are choosing to use a variety of different tools to promote themselves and their businesses. Many of the older forms of marketing simply don’t work anymore. In fact, many of them actually serve to put off people who could be your best customers. But, with the advent of the Internet, many businesses are beginning to see that they can reach an entirely new audience.
When it comes to advertising, your goal is to reach as many potential buyers as possible. However, there is no sense in just reaching the highest bidder or paying the lowest price if you aren’t getting the results you want. Social media tools are some of the most effective ways to market your business. Here are a few reasons why:
Marketing is a three-way opportunity. When you advertise your business on television or the radio, you have to pick up the phonebook and call everyone you know. But when you advertise your business on social media, you’re only required to make calls to people within your network. Therefore, it opens up a wealth of opportunity for people outside of your circle of influence. This allows you to promote your business more effectively to people who would not normally even consider doing business with you.
Your message gets across much more quickly. Yes, there are other forms of advertising that can get your message across. However, with social media you can actually target those who are looking for what you have to offer. For instance, if you are trying to sell tires, you might find that posting messages on automotive forums may get you some great leads.
However, there are also going to be other people on those forums who are going to be interested in the same tires you are.
Your competitors are seeing you :
- If you let this information get out, you could find that your competition is getting many more customers. While that is not to say that they are not interested in your product, if they see you taking advantage of the social media revolution, they may think twice about doing business with you. Therefore, you will want to take full advantage of this resource as well.
You are more accessible :
- One thing that makes social media so great is that you can reach fast. While you could spend hours writing email after email to announce new products and specials, but those efforts do not yield results.
- Therefore, with a social media strategy you can make sure that those who are most likely to be interested in what you have to offer know about your company.
You are visible :
- Those who can keep themselves out of the public eye are more likely to be successful businesses. That includes your social media page. Which will allow you to keep your customers focused on what you can offer instead of wasting their time.
There are dozens of reasons why it is important to have a social media strategy for your small business. By taking full advantage of the various ways to get your message out. Then you will become more well known as an entrepreneur. In fact, the best part about all this is that it will help your small business grow and flourish!