The best way for any business to become successful is to create lots of value for their customers, but how exactly can this be done? Value comes from a lot of different things. For instance, value comes from the specific products or services that a business provides – in fact, this is the primary form of value a business has. But there are other types of value, such as the value generated from a good marketing campaign, or memorable branding – things that make a company recognizable.
Today’s world is one that is highly integrated with technology, and that is especially true with business. With consumers spending considerably more time in the digital world via social media, or by listening to podcasts, it means that businesses need to have a well thought out digital approach to engaging with customers. There are many IT Services Companies London businesses use to manage their IT setups and this includes looking at the digital assets of a business and seeing how they can be worked with. This is why digital assets are very important for businesses.
What are Digital Assets?
Digital assets are any form of content that is created and/or stored digitally. This could be anything from a simple photo, to a presentation, or even an audio file. There are so many digital formats out there, and more are being created all the time, and at the same time becoming less relevant – for instance, digital audio files like MP3 didn’t exist 20 or so years ago, and are already becoming less relevant with the rise of streaming services. It is important to recognize the relevance of digital formats, because it informs how it is valuable to you – basically, a digital asset is any digital content that creates some kind of value for your company, or for your target audience.
Below are some common examples of digital assets:
1.Photos – of course, photos aren’t inherently digital, and is actually one of the oldest visual formats still used in the world today. However, it is still a highly valuable asset. Instagram, for example, is a great platform for engaging with audiences, and is based around photo sharing. Capturing a moment in a photo could lead to great imagery for your website, too.
2.Videos – media is a highly valuable asset for businesses. With video streaming platforms like YouTube and Vimeo being so popular, creating videos is a great way to access audiences on those platforms. Creating interesting video content is a great form of marketing, because it entertains people and raises their awareness of your brand.
3.Podcasts – similarly to video, podcasts are a great form of media to use for marketing. People love to listen to podcasts, because it doesn’t demand quite as much attention as videos, so they can be listened to while doing other things. Creating podcasts can generate considerable brand loyalty.
Why are Digital Assets Important?
An asset creates value for a business; an asset can lend a small amount of value to a business, or it can be virtually priceless in terms of the value they create for your business and in the eyes of your customers – examples of this are photographs or videos of events or moments in your business that cannot be recreated, and have become a key element in your marketing and branding.
Digital assets create value for a business in a number of ways. For example, a business might have developed a manual, or a set of instructional videos pertaining to software or services that they provide to their customers. That manual, or those instructional videos, could boost adoption rates among users by making it easier to learn how to use the software or service. This, in turn, will contribute to a much greater return on investment for customers, who will see you and your product as more valuable to them.